About Us

The "So Anyway" Manifesto

For those who live for the hidden tracks and the 12-minute solos.

"So anyway... here’s the long story made short."

We’ve all been there. You’re deep into a monologue about why the snare sound on a specific 1978 punk record changed the course of history, or why the psychological profile of a legendary lead guitarist explains everything about their messy discography.

You look up, realize your audience has gone slightly glassy-eyed, and you acknowledge that you’ve been riffing for a long time.

You pause, take a breath, and drop the needle on the magic words: “So anyway...”

At SOANYWAY Threadery, we believe that “So anyway” is the ultimate encore. It’s the badge of honor for the overthinkers, the music nerds, the hyper-fixators, and the delightfully awkward. We are the brand for people who hear the world in high-fidelity and talk about it in footnotes.

We started this shop because we wanted threads that felt like a curated B-side collection, a mix of high-brow psychology, low-brow rock puns, and “uncommon vocabulary” for people who care as much about grammar as they do about guitar gear.

Our mission is simple: To provide the perfect uniform for your next mental tangent. Whether you’re wearing Pink Freud to your therapist’s office or Deaf Leopard to the front row of a show, we’re here to help you amplify your quirks.

So anyway... thanks for joining the setlist. We think you’ll fit right in.

Print-on-Demand, Done Right

We use print-on-demand fulfillment because it's smarter for the planet and better for you. No overproduction, no waste—just quality apparel printed fresh when you order. It means your tee takes a few extra days to arrive, but it also means we're not sitting on mountains of unsold inventory. Win-win.

Designed for You

Whether you're a coffee addict, a music nerd, a psych major, or just someone who appreciates a good pun, we've got something that speaks your language. Browse by theme, mix and match, and wear what makes you happy.

Thanks for stopping by—and for supporting small, sustainable, and seriously punny apparel.

— The SOANYWAY Team